With a renewed commitment to building the best distribution and sales team in the U.S., AIROH Helmets of Italy has acquired the rights to distribute the innovative brand’s world-renowned helmets with a brand new AIROH USA factory and team. Dennis Bloch, who is part of James Stewart’s apparel company SEVEN MX, will lead the new U.S. distribution, marketing and sales team. Additional high-profile helmet executives and sales representatives will be in attendance at the product media launch on March 23 in Southern California.

Renowned for its strikingly beautiful yet functional Italian design, AIROH Helmets will be unveiling its latest products to dealers in 2025. Its upgraded facility in Bergamo, northern Italy, with its own wind tunnel and helmet testing lab, stays true to its founder’s mission: to create and produce high-quality helmets synonymous with safety, design and performance. It’s true that many other helmet brands make similar claims, but there’s no doubting the Italian company’s keen eye for beautiful design and excellent taste. Founder Antonio Locatelli has always had a deep passion for the world of racing, and therefore has incorporated its DNA into every product that is manufactured and meticulously crafted in Bergamo, Italy, leading the company to 150 motorcycle racing world titles.  Dennis Bloch, CEO of AIROH USA, said , “AIROH has been in the U.S. Supercross scene for about 10 years, but now we have a broader product lineup and an outstanding sales team that can make a big impact. From off-road and street to cruiser and sport motorcycle helmets, AIROH is ready to offer it all. Nicknamed “Ferrari on the head,” the brand fascinates anyone who sees it – and once you pick it up, you’re impressed. Known for its deep racing heritage, lightweight design and eye-catching aesthetic, AIROH is unlike any other.”